We never sit still. Subconsciously we're always in motion—we shift, stretch, bend, rock, lean, flex and fidget. Noho Move cradles you in every posture and supports the natural movement of the body.
The Noho Move Chair engages not just your backside, but your entire body. As you lean forward to engage in conversation or focus, or recline to relax and think—the chair moves with you.
A chair should encourage you to sit the way you want to sit. To move the way you want to move. We all sit differently, and Noho Move encourages you to be you.
For play, work, dining and everything else we do in the dining space, the Noho Move Chair subconsciously supports you in every posture. It’s there, but not there, if you know what we mean.
The body is born to move and is happiest and healthiest when in motion. Noho Move allows unrestricted freedom of movement, which makes our bodies happy; a happy body is a healthy body.
Freedom of movement means freedom to get comfortable. The design of the Noho Move Chair improves circulation and eliminates pressure points, while the breathable open weave shell helps to regulate body temperature.
“Brings a new kind of comfort to everyday life...”
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Noho Move is designed by Formway, a research-based design studio recognised for their clever insights into human physiology and behaviour and emphasis on sustainable design.
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Thousands of hours of research led to a simple observation: the human body is constantly moving, even when seated. Your body is happiest when it's in motion and a chair that encourages you to move is unquestionably good for you.
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Noho came from the simple question, why can't we have beautiful, ergonomic furniture in our home? And then a statement—the world doesn't need another chair; it needs a better chair.
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The Noho Move Chair evolved through rigorous prototyping and testing in the Formway lab in Wellington. The design process moved between theory, computer simulation and real-world building and testing to prove the idea and ensure the product fits our lives and our bodies.
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The Noho Move Chair is made with recycled nylon, sourced from reclaimed fishing nets and end-of-life carpets, and pre-consumer waste polypropylene.
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Noho Move is made in Wellington using 82% renewable electricity by happy human workers who benefit from ISO certified health and safety standards.
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Noho Move surpasses BIFMA and BS-EN accreditation, two of the world's toughest furniture strength and durability standards, allowing us to offer a 5 year warranty.
