Comfort by Design

Learn how our designers used science, engineering and research to create a revolutionary new chair that moves more naturally with your body and your life while contributing to better wellness and comfort.

We are a team of dreamers, doers and self-confessed design geeks. All noho furniture is designed by the team at our sister company, Formway, with whom we share a genuine desire to enrich the world in which we live, by creating exceptional furniture that’s good for us and our planet.

Formway combines creative thinking with diligent research, user empathy, design expertise, science-based insights and engineering innovation to redefine what’s possible in furniture form, function and comfort.


noho move™ innovation in motion

Our inspirational partner: Formway

Formway, based in Wellington, New Zealand, is internationally renowned for groundbreaking designs of home and office furniture for leading global design brands such as Knoll and Natuzzi.

Creating furniture to enrich life requires a deep understanding of human behaviour, physiology and movement; extensive research; design innovation; and rigorous testing. This disciplined approach is the secret behind our design team’s success in redefining seating performance and creating beautiful furniture that’s good for us and our precious earth.

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