Home is where the heart is. Our goal is to create furniture that helps make your home a place to enjoy—to sit, stay, and dwell. All our furniture starts with a purpose. We carefully consider health and comfort, material choices, shipping to market, and end-of-life impact to ensure each product is here for a good time and a long time.
“The brand produces truly values-driven design, making sustainable practice a part of its DNA, rather than an add-on initiative.”
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The values behind our products are simple. Design for a need, from great materials and ensure they last a lifetime.
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We think deeply and passionately about how to bring joy into every day. That's why all our furniture starts with a purpose. To move you, to be easy to move, to bring people together.
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Noho is the answer to a simple question: Why can't we have beautiful, ergonomic furniture in our homes? We aim to design furniture that disappears from your consciousness. Things that are light on the mind whilst freeing your body for collaboration, relaxation and well-being.
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All Noho products are made in Te Whanganui-a-Tara Wellington, so we can keep a close eye on quality and waste. Our products are made using 82% renewable electricity by looked-after humans.
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Our furniture is made from sustainable materials like castor beans, discarded carpets and recycled fishing nets. The material choices for all our products are considered early on in the design phase—including their impact at end-of-life.
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To reduce our environmental impact further, we only use the material necessary for the design and for good performance, no more.
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Our products are made to last. All Noho products are designed to surpass BIFMA and BS-EN accreditation, two of the world's toughest furniture strength and durability standards. This allows us to offer a 5-year warranty on all our products.
At the end of the day, it's not what we say, it's what we do and how we're held accountable that matters.
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B Corp is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits to supply chain practices and input materials.
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We believe transparency is a key part of being a sustainable business. We have mapped out our supply chain, our material usage and management to operations in our very first impact report.
Formway, the creative force behind all Noho products, is a research-led studio designing products for some of the world's most well-known and innovative furniture brands.
Since the early 2000s, with the creation of the iconic Life chair, Formway has focused on developing workplace products that enhance both user well-being and environmental sustainability. This expertise in ergonomic design and sustainable materials has seamlessly transitioned into Noho's products, ensuring that each piece benefits both people and the planet.
